Hi friends,
I wanted to share a little heart-to-heart with you.
As we get closer to welcoming our third baby, I’ve been thinking a lot about what this next season needs to look like for our family, for my own mental health, and for this business we have built alongside all of you.
First, I am so incredibly grateful for every order, every message, every photo of your sweet babies in our jammies, every share, and every bit of support you’ve given us. This little business has become something so special to our family, and I never want to take that for granted.
With a new baby on the way, we are going to be restructuring how we release jammies for a while.
Instead of doing fewer, larger in-stock launches, we will be focusing on releasing designs more frequently, with a bigger variety of options for the whole family to choose from. The biggest change is that these releases will be preorder only.
This gives us the ability to bring you more designs, more family matching options, and more opportunities to grab the styles you love without us having to carry as much inventory at one time. It also allows me to create and run this business in a way that is more sustainable for our family during this season of life.
I know preorder is different, and I truly appreciate your patience and understanding as we make this transition. My hope is that it gives you even more choices and makes each launch feel extra special.
I also want to be honest about something a little more personal.
I’ll be taking a step back from social media for a while.
Social media has been such a big part of growing this business, and I am thankful for the friendships, community, and support it has brought into our lives. But lately, it has also felt heavy. There is so much negativity, comparison, pressure, and noise surrounding so many different things, and quite frankly, I don’t feel the need to be part of it every single day.
As I prepare for this baby and think about the kind of life I want to create for my family, I want to be more present in the life that is actually right in front of me. The real moments. The messy house. The little hands. The family dinners. The ordinary days that I know will someday mean everything.
I want to protect my peace, focus on my mental health, and pour more of myself into my family and the real connections that matter most.
That does not mean we are going anywhere. We are still here. We are still creating. We are still dreaming up fun jammies for your families, packing orders, and building this business with so much love behind it.
Because I still want to have a meaningful and personal connection with all of you, we are also creating a private Facebook community.
This will be a positive space where we can connect more personally, share the fun behind the brand, celebrate family life, and build a genuine community of like-minded people. It will also be a place where you can resell jammies your little ones have outgrown and pass them along to another family who will love them.
My hope is that this group becomes a place that feels encouraging, welcoming, and full of the kind of connection that social media can sometimes lose. A place to share, support one another, find new favorite jammies, and enjoy being part of a community that values family, kindness, and positivity.
Going forward, email, text messages, and our private Facebook community will be the best ways to stay in the loop for new preorder launches, sneak peeks, important updates, and all the fun things we have coming.
If you are not already signed up for texts, I would definitely encourage you to do so. Text messages will be one of the first places we share launch reminders, preorder details, restock updates, and little surprises along the way.
Thank you for being here through every season with us. Thank you for giving us grace as we navigate this new chapter. And thank you for supporting a small family business that is doing its best to choose faith, family, creativity, and real life over the pressure to constantly be online.
With love,
Kaitlin & the 3CL family
